Good design- Your old website might not have a good design or old fashioned look, a good design attracts eyeballs and builds trust with the visitors.
User experience – One can go for a website redesign in order to provide good user experience to visitors and customers. There are various factors like pop-ups, color combination, quality and relevant content, use of images, frustrating 404 error pages etc that account for user experience. If the sites user experience is not good then bounce rate will increase which is not good.
Purpose & services- Sometimes the services that the company is providing changes or the products which the company is selling might change then in that case a website re-design might be required.
Switch to Online Business – A restaurant, hotel or a popular store shop might be having a basic website for information, but to increase presence and sales they might want to add Online services like ordering food online, booking a room online or opening an online store then in such cases a re-design will come handy.
Responsive- After the recent Google update you might want to make a mobile-friendly website. A responsive site is very important as it opens up on screens of different sizes; it enhances user experience and site usability.
Rebranding- Sometimes companies change their brand names due to reputation related issues or for better marketing goals, then in such cases a new makeover of the site may be required.
Site Speed – Website speed and page load time is a crucial factor as far as user experience is concerned nobody likes to visit a slow site that takes minutes to load. Slow speed may be due to multiple factors like large images, http requests, uncompressed code, videos, flash used, Iframes, lengthy coding etc so to overcome all these change in design may be required.
Traffic – More traffic means more leads and sales, doesn’t that sound good to ears. Well if a site is getting a low traffic then also a re-design may be considered as a suitable option.
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