Why Small Businesses in Australia need an Ecommerce Website

In the recent past, ‘Shopping’ meant going out to the store or supermarket, picking the things we need, get them billed at the counter and driving back. However, things are changing fast, due to the introduction of internet and ecommerce.

Thanks to the advances in technology it is now possible to go on a shopping spree, sitting right in one’s living room. The necessity for physical travel is totally eliminated. You can sit in the convenience of your home and buy anything you want. If you don’t find what you are looking for in a particular website you can always search and find the site where you get it and order it the same day without any hassles.

Business need Online Visibility

Many of the customers want to purchase online rather than be bothered with the inconvenience of physical travel. It is the right time for small businesses to capitalize on the benefits of responsive web design and get linked with the rest of the world. There is a definite advantage to being accessible in 196 countries, rather than just your city or neighborhood.

Ecommerce Websites

The selling of products and services via the internet is termed as Ecommerce. Many companies have realized the positive impact of ecommerce on their business and accordingly set up their online stores.

What Sells Online?

While you decide to get on the bandwagon, here is a list of top-selling products.

1. Hard cover and E-Books: Books are one of the most popular products sold online. They are either downloaded as softcopy or PDF, or ordered online in Hardcopy format.

2. Computers, Tablets and Laptops: Due to the internet boom, there has been an increase in demand for laptops, tablets and desktops. Thanks to the various programs and applications, our conveniences are increasing by the day and so is the demand for the related computer hardware.

3. Software: As all our office applications are getting automated, there is a demand for Enterprise Resource Management (ERM), designing, web development, billing, virtual office and other software. Thus, many web development companies are responding well to meet the demand and selling software to suit their customers’ various requirements.

4. Consumer Electronics: There is a lot of demand for consumer electronic products like, phones, cameras, TVs projectors etc. The craze for consumer electronics is like no other; people are on the constant lookout for the latest products!

 5. Men’s and Women’s Apparel: Clothing is another product which will never go out of fashion, or rather is the sole ingredient of thereof.

6. Movie, Music, Self Help DVDs: Music albums and movies are one of the all time popular products and also are in great demand online.

7. Beauty Products: Beauty products are conveniently ordered online without the hazzle of visiting the stores again and again.

8. Jewelry:  Jewelry can be purchased online, as per our specifications. There is a wide range of choice and we can find the perfect product as per our requirements.

This clearly shows us the relevance of Ecommerce Web Design and why businesses must have their ecommerce websites to maximize their earning potential. If you like to have information about affordable ecommerce websites, contact click here.

How to use RSS & Feedburner

Why to use Feeedburner

Feedburner is a google product that is used by blogs and websites to keep tracks of people who subscribe to your blog using RSS, from which browser and country they came, and it has many tools and functionalities to help you share your blog content like email subscribe option.

What is RSS Feeds

 Before learning about Feedburner one has learn about RSS feed. It means really simple site syndication, it really simplifies the web experience it extracts news from your favourite sites and puts then together in a feed reader, so that user can access in one application. Let me explain it to you, there are many news websites on the internet, but people might not be interested in reading all the news in different categories, some might be interested in sports news, some in politics while some in entertainment news. This is where RSS comes into play, in it people can only subscribe to those categories which interests them, suppose I like technology blogs, so in this case I visit the news site and subscribe to technology news and then I start getting technology related news in my feed reader. So in this way I save a lot of time as you don’t have to visit each website regularly and only receive relevant news in our news feed related to  our interests. In RSS users can subscribe to your blog and read content via email or by using any web application like feed readers.   You know Feedburner has lots of great features that every blogger should be using in order to optimize and track their blog posts.

The presence of an orange symbol indicates that a site uses a feed reader and you can subscribe it using any feed reader like Feedly.

How to Use Feedburner for Blogs

Step1- Go to feedburner.google.com  and sign up with a gmail account

Step2- Paste your blog URL in window and click next

Step3- In next page put your title and the address URL where people can find your news feed.

Step4- Click next button and its all done you have now created a Feedburner for your blog.

Many Ecommerce website design company also have blogs which can be used with RRS and Feedburner to help you reach more people.

8 Vital Reasons to go for a Website Re-design for your Business

Good design- Your old website might not have a good design or old fashioned look, a good design attracts eyeballs and builds trust with the visitors.

User experience – One can go for a website redesign in order to provide good user experience to visitors and customers. There are various factors like pop-ups, color combination, quality and relevant content, use of images, frustrating 404 error pages etc that account for user experience. If the sites user experience is not good then bounce rate will increase which is not good.

Purpose & services- Sometimes the services that the company is providing changes or the products which the company is selling might change then in that case a website re-design might be required.

Switch to Online Business – A restaurant, hotel or a popular store shop might be having a basic website for information, but to increase presence and sales they might want to add Online services like ordering food online, booking a room online or opening an online store then in such cases a re-design will come handy.

Responsive- After the recent Google update you might want to make a mobile-friendly website. A responsive site is very important as it opens up on screens of different sizes; it enhances user experience and site usability.

Rebranding- Sometimes companies change their brand names due to reputation related issues or for better marketing goals, then in such cases a new makeover of the site may be required.

Site Speed – Website speed and page load time is a crucial factor as far as user experience is concerned nobody likes to visit a slow site that takes minutes to load. Slow speed may be due to multiple factors like large images, http requests, uncompressed code, videos, flash used, Iframes, lengthy coding etc so to overcome all these change in design may be required.

Traffic – More traffic means more leads and sales, doesn’t that sound good to ears. Well if a site is getting a low traffic then also a re-design may be considered as a suitable option.

Digital Marketing Strategies

Digital Marketing is an essential marketing strategy for any business to stay ahead of competition. With increasing mobile internet users, the potential customers are constantly online. Having said this, digital marketing gives you an edge over your competitors to grow your business online.

Here is a list of digital marketing strategies that a business owner can implement to help their business grow.

Digital Marketing Strategy #1: Every Business should have Website

“Website Requirement Analysis” is a process that assists in analyzing challenges and opportunities with respect to the business model of the website.

Digital marketing Strategy #2: Search Engine Optimization

Search engine optimization (SEO) is the process to improve the visibility of a website or a web page in a search engines in "organic" results.

Digital marketing Strategy #3: Search Engine Advertising

Search Advertising is a method of placing online advertisements on web pages that show results from search engine queries

Digital marketing Strategy #4: Social Media Networking

Social media optimization (SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.

Digital marketing Strategy #5: Email Marketing

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Digital Marketing Strategy #6: Blogging

A blog is a discussion or informational site published on the World Wide Web. Blogging is an interactive form of publishing content on the web.

These strategies when implemented on your website will definitely make a difference. Try this and see your business grow!

How to Globalise a Website and Business?

Website globalisation is trying to reach company’s global efficiency by making the website in multilingual. This is also known as website translation. In today’s world website globalisation is a requirement. This will help your products to reach to most of the countries across the world and this helps in business expansion.
Market Analysis – First a thorough study about the market or the target customer is required, as per the geographic, culture, economy and attitude of the visitors for targeting the exact market :
Keyword Research – Research Structure of the website- Use the best structure for easy and stress free navigation and access of the website.
Effective Content- Use the relevant content for the website by analysing visitor’s behavior.
Translate the content as per the requirement- Use tools for translating the text content as per the visitor’s requirement. This will increase the traffic and usability of the particular website.
Optimise the content – We can optimise the content and images by applying the key words in the way of search engine guidelines

One of the main benefits of having an eCommerce Website is the fact that your products and services are available worldwide.
However to make sure that you can turn this multinational traffic into conversions you will need to accommodate them. i.e, your website should operate on a operating on a multi-channel level. This means your website has to be localized. What we mean by localizing is, translating the content on the website to local language. It’s just not about the language, it is about the target audience, the culture and the market comparision.
Last but definitely not the least, to go about Global Expansion, you require a good Customer service and a team that speaks native language.

Benefits of Mobile Friendly Websites

Your website is the most important marketing tool. Technology changes quickly. It is important to make the website up to date with these changes.
Your website may not be Mobile friendly:
Mobile internet use is increasing rapidly and optimising your website for a Smartphone or tablet is critical to your website being seen. A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an exceptional opportunity to connect with your customers.

To improve usability for customers and to keep it up to date
Keeping it up to date with the technology and making the website user friendly, so your visitors don’t opt out of the website.
If the content management system or a particular functionality implemented on the website may not be that easy to use for the customers . If the website is redesigned regularly, the customer experience will be good and this inturn increases your visitors and potential customers

Ecommerce and its Advantages for Business Growth

Ecommerce leads the 50% of the total retails in the country. E-commerce website is the most cost effective way of marketing your services and goods online and managing your business.
The advantages of ecommerce system are listed below
• Searching/Selling/Buying 24x7
• Easy and faster searching/selling/buying of products
• Affordable operational costs and best services
• Operations beyond geographic limitations
• Can choose any products without wandering around physically
• No need of stock, sales man, physical company set-ups
• Easy to establish and manage ecommerce business.
• Enable Deals, Bargains, Coupons, and Group Buying
• Productivity gain
• Enabling discounts and offers

WebCanny : Expand the Business Online

MERITS OF ECOMMERCE WEBSITE SYSTEM
At WebCanny, we design and develop ecommerce websites.
The ecommerce system is one of the best methods to reach out to new and potential customers. This also helps in expanding the business.
MERITS OF ECOMMERCE SYSTEM
• Searching/Selling/Buying 24x7
• Easy and faster searching/selling/buying of products
• Affordable operational costs and best services
• Operations beyond geographic limitations
• Can choose any products without wandering around physically
• No need of stock, sales man, physical company set-ups
• Easy to establish and manage ecommerce business.