Differences between Web Copy and Web Content

A lot has been spoken about website content and its significance. Everybody knows that web content plays an important role in search engine optimization. So what is the difference between web-content and web-copy? Are they one and the same?

Website content plays an important role in keeping the visitors engaged on the site or making sure that they don’t bounce off it and go away.

However, if you run a search in Google to tune of “I need writer for my website”, you will obviously get a list consisting of writer categories like web writer / copy-writer and website content writers. So before you get confused regarding whom to hire let’s explain a little bit about the content you will need for your website.

Web Copy

I’m sure most of the companies have a website for a reason and that is to be visible to a larger audience. They also intend to educate viewers about their products and services. In order to achieve it, their website must convey the relevant information in a professional way.

A web copy is the skeletal structure of the website. It helps the visitor learn more about the company and its products in a systematic way. The aim is to speak more about the company on the web. So, that is the role of a web copy writer or copy writer.

Web Content

While a web copy is written with one aim in mind, and that is to ‘sell’; a website can also have a blog which will contain a wealth of useful information. This is classified as ‘web content’. A website needs to have fresh content updated on it, everyday. That will give it a higher rank in Google search. A website can also market itself by establishing itself as a source of knowledge in its respective field. A content writer is hired to write web content, which is interesting and informative. When you write great content, obviously it will be shared across of the social media; it has the potential to go viral. A web content writer can also post articles on other high ranking article submission websites, with back-links to your site. This again helps in Search Engine Optimization (SEO) of the website.

Thus we understand that a while a Web Copy writer aims to sell the business products and services, while a Web Content writer helps get customers in the right place. One may thus hire the right person for the job according to requirement. For more information on affordable website design and content marketing, contact WebCanny. 

Tips for Building Mobile Friendly Websites

The number of smart phone users around the world will cross the 2 billion mark by 2016. People will make use of their smart phones not only for calling and texting, but also for browsing the web for news, information, and even shopping. It is imperative that businesses must make their websites mobile-friendly or they may lose out on potential customers.

Use Good Framework for Responsive Site

You can use bootstrap for the same. Here the website’s elements are arranged in the form of a grid. The grid shifts and adjusts itself according to the display device like tab or smartphone. Thus the website elements are spaced appropriately to look good on a desktops, laptops, tabs as well as smart phones.

One more advantage of bootstrap is that it is free, open source and properly documented. It also applies a unified approach to web development and you have the same user experience, whether you access the site from a mobile or desktop; and what’s more is that you don’t require a separate URL for the mobile website.

Navigation must be Easy

When the website design is optimized for mobile usage, it must be navigable by the thumb. One shouldn’t feel the need pinch it to make things readable. Even if the site is mobile friendly, sometimes we find that the navigation buttons are very small and the wrong button will get pressed. The average width of a finger is 15mm or 45 pixels and therefore, the button’s selection area must be created accordingly.

Simplicity in Design

When you are optimizing a website for mobile usage, you must make sure that it loads fast. The website must not contain high quality video or images. The images must be optimized to facilitate faster loading time and a better user experience. Replace the heavy Java Script libraries like mobile jQuery with standalone JavaScript.

Content must be Concise

The user may be accessing the site via a mobile phone and obviously the mobile screen is much smaller. He may not have the time to scroll down and keep reading your website content forever. So keep it short and sweet.

Use Icons

Instead of explaining it in a dozen words, say it by mobile icons. The user will find it easier to just tap the call or email icon, rather than mentioning the same in words in your contact page.

Limit the JavaScript

Do not use excess JavaScript as mobiles may behave differently. It doesn’t mean that one mustn’t use it, but utilize it cleverly enough so that the speed of the mobile site doesn’t get affected.

Access to Basic Information

Make the basic information available to the user. For E.g. if you are a restaurant chain, people will be looking for your nearest branch address, map, contact and home delivery number. So, place your information accordingly.

User Friendly Forms

The forms must not ask for extensive information. They must just ask for a person’s basic information like name and email; the rest can be obtained in future correspondences.

Extensive Testing

The website must be tested extensively on different devices and browsers for making sure that the user experience is good. SolidifyApp, delight.io are some useful tools.

For affordable website design services,  contact WebCanny.

Benefits of Mobile Friendly Websites

Your website is the most important marketing tool. Technology changes quickly. It is important to make the website up to date with these changes.
Your website may not be Mobile friendly:
Mobile internet use is increasing rapidly and optimising your website for a Smartphone or tablet is critical to your website being seen. A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an exceptional opportunity to connect with your customers.

To improve usability for customers and to keep it up to date
Keeping it up to date with the technology and making the website user friendly, so your visitors don’t opt out of the website.
If the content management system or a particular functionality implemented on the website may not be that easy to use for the customers . If the website is redesigned regularly, the customer experience will be good and this inturn increases your visitors and potential customers

WebCanny, Australia and New Zealand's Leading Web Design and Development Company offers the best value, professionally designed, SEO friendly websites.

WebCanny, you are opting to partner with one of Australia’s leading Web Design and Development Companies. Since beginning operations in May 2009, we’ve had explosive growth in Australia, with over 3000 small to mid size businesses on board for their web design, hosting and emails with proven expertise and reliability.
We help our clients to expand their business and online presence using SEO friendly websites and an easy-to-use CMS. However don’t just take our word for it, please take a look around our website and see for yourself. You’ll find everything you need to quickly and efficiently, and most importantly, economically design a visually stunning website that will get results for your business. Most people start on the testimonials page: www.webcanny.com.au/testimonials

Ecommerce and its Advantages for Business Growth

Ecommerce leads the 50% of the total retails in the country. E-commerce website is the most cost effective way of marketing your services and goods online and managing your business.
The advantages of ecommerce system are listed below
• Searching/Selling/Buying 24x7
• Easy and faster searching/selling/buying of products
• Affordable operational costs and best services
• Operations beyond geographic limitations
• Can choose any products without wandering around physically
• No need of stock, sales man, physical company set-ups
• Easy to establish and manage ecommerce business.
• Enable Deals, Bargains, Coupons, and Group Buying
• Productivity gain
• Enabling discounts and offers

WebCanny:Professionally Designed Website

WebCanny is a leading website design company offering complete end-to-end services ranging from website design, website development, web applications, website domain registration, hosting and website maintenance. One of the best elements of WebCanny is that our prices are competitive and affordable. Though the prices are affordable, we do not compromise on quality. With a highly creative and dedicated design team, we design and develop websites catering to every need of our clients. We provide best in class services that is essential for the Web Development and Web Hosting. Over the years, we have proved ourselves in other associated fields, like E-Commerce Solutions, Search Engine Optimisation (SEO), Smartphone and Facebook Websites and provide advanced features like Content Management System (CMS), Flash Animation etc. All our work has an innovative edge to it while keeping it affordable for our clients. Customer satisfaction is our priority and we measure our success by their success. We design and develop websites that are innovative and user friendly. We work closely with our customers in each and every step from conceptualisation to website content development to the launch of the website, to maintaining your website. We are committed to provide quality web development services and solutions within your budget meeting the deadlines. We focus on your goals and ways at every step to achieve them, by using apt technology, effective website design and marketing effort.

Why WebCanny is better from other web design companies.....

At WebCanny, we thoroughly understand the necessities of online presence and this helps in optimizing the websites effectively. While potential customers are on the web page, they will get an idea about the offers, product features and so on. The loading speed, information provided about the products/services offered, the design layout will either make the visitors stay on the webpage or leave.

At WebCanny, procedures are upgraded constantly to ensure that the websites designed are effectively enabled to an altered plan. Tailored SEO techniques are applied.

While designing a website, we keep in mind the features required for the customers to acknowledge the service/product to be offered on the website and integrate this with the business methods.

The website design should draw the visitors and make sure they stay. The website design structure should be eye catchy. The graphics, the colours used, the consistency should be kept in mind while designing the website.

WebCanny: Offer's Affordable Web Design Services

Internet is an effective medium which helps to boost growth in visibility, brand building and revenue. This makes it absolutely essential for small and large businesses to have a web presence.

Our web designers and developers can create anything from a standard website to e-commerce website and content management system. With our defined standards, we are able to deliver flexible and secure solutions and make every effort to meet our client requirements.

WebCanny offers its customers one stop solution from web designing, web application development to web hosting and SEO.

Our services include:

• Website Design and Development
• Website Hosting
• Smartphone Website
• Search Engine Optimisation

 Web Design

At WebCanny, pool of talented and efficient web designers and developers make a difference by creating smart and eye-catching websites. All our work has an innovative edge by keeping it affordable for our customers.

Web Hosting

A company's website is only as good as its hosting. We believe in hosting that performs well and that keeps your business online 24/7.

Search Engine Optimisation

We will require access to your website to perform the necessary Search Engine Optimisation. From there on, we do the rest. Search Engine Optimization (SEO) is a continuously evolving skill. WebCanny is specialised in this area and code all our websites with SEO in mind. All our websites are coded for the optimisation of keywords. Many of our clients enjoy top ten results on the various popular search engines. SEO work that we do ensures that your website appears on upper ranks of Google, Yahoo and Bing.

 Smartphone Website

Accessing internet through mobile phones is increasing rapidly.  It has therefore become necessary that your website is properly formatted to facilitate quick and easy browsing over Smartphones and we pride ourselves to be among the top-notch companies providing mobile application development services.

We offer professional Mobile Website Development services for platforms:

• Apple iOS
• Google Android
• Blackberry
• Windows