Differences between Web Copy and Web Content

A lot has been spoken about website content and its significance. Everybody knows that web content plays an important role in search engine optimization. So what is the difference between web-content and web-copy? Are they one and the same?

Website content plays an important role in keeping the visitors engaged on the site or making sure that they don’t bounce off it and go away.

However, if you run a search in Google to tune of “I need writer for my website”, you will obviously get a list consisting of writer categories like web writer / copy-writer and website content writers. So before you get confused regarding whom to hire let’s explain a little bit about the content you will need for your website.

Web Copy

I’m sure most of the companies have a website for a reason and that is to be visible to a larger audience. They also intend to educate viewers about their products and services. In order to achieve it, their website must convey the relevant information in a professional way.

A web copy is the skeletal structure of the website. It helps the visitor learn more about the company and its products in a systematic way. The aim is to speak more about the company on the web. So, that is the role of a web copy writer or copy writer.

Web Content

While a web copy is written with one aim in mind, and that is to ‘sell’; a website can also have a blog which will contain a wealth of useful information. This is classified as ‘web content’. A website needs to have fresh content updated on it, everyday. That will give it a higher rank in Google search. A website can also market itself by establishing itself as a source of knowledge in its respective field. A content writer is hired to write web content, which is interesting and informative. When you write great content, obviously it will be shared across of the social media; it has the potential to go viral. A web content writer can also post articles on other high ranking article submission websites, with back-links to your site. This again helps in Search Engine Optimization (SEO) of the website.

Thus we understand that a while a Web Copy writer aims to sell the business products and services, while a Web Content writer helps get customers in the right place. One may thus hire the right person for the job according to requirement. For more information on affordable website design and content marketing, contact WebCanny.