Differences between Web Copy and Web Content

A lot has been spoken about website content and its significance. Everybody knows that web content plays an important role in search engine optimization. So what is the difference between web-content and web-copy? Are they one and the same?

Website content plays an important role in keeping the visitors engaged on the site or making sure that they don’t bounce off it and go away.

However, if you run a search in Google to tune of “I need writer for my website”, you will obviously get a list consisting of writer categories like web writer / copy-writer and website content writers. So before you get confused regarding whom to hire let’s explain a little bit about the content you will need for your website.

Web Copy

I’m sure most of the companies have a website for a reason and that is to be visible to a larger audience. They also intend to educate viewers about their products and services. In order to achieve it, their website must convey the relevant information in a professional way.

A web copy is the skeletal structure of the website. It helps the visitor learn more about the company and its products in a systematic way. The aim is to speak more about the company on the web. So, that is the role of a web copy writer or copy writer.

Web Content

While a web copy is written with one aim in mind, and that is to ‘sell’; a website can also have a blog which will contain a wealth of useful information. This is classified as ‘web content’. A website needs to have fresh content updated on it, everyday. That will give it a higher rank in Google search. A website can also market itself by establishing itself as a source of knowledge in its respective field. A content writer is hired to write web content, which is interesting and informative. When you write great content, obviously it will be shared across of the social media; it has the potential to go viral. A web content writer can also post articles on other high ranking article submission websites, with back-links to your site. This again helps in Search Engine Optimization (SEO) of the website.

Thus we understand that a while a Web Copy writer aims to sell the business products and services, while a Web Content writer helps get customers in the right place. One may thus hire the right person for the job according to requirement. For more information on affordable website design and content marketing, contact WebCanny. 

Creative way to Kick-Start your Holiday Marketing Campaign

Christmas holidays are here again! There is obviously no better time to engage with your customers, than right now! There are plenty of things you can do towards attaining maximum fan engagement and ‘Rock the holidays together’! So here we go.

Contests in Social media

You can have great promotions via Facebook and email; it could be as simple as completing a sentence!

For E.g. 1) “I love this particular holiday season because ……………………………….” - Complete this sentence and win a prize .

E.g. 2) It could even be a Santa Claus photo contest where fans can send their Santa’s costume photos in a befitting background. The best photo wins!

Wish Lists

Some websites have the option for users to create their own wish lists. The wish list along with trending items can be emailed to customers. These products can even be clubbed with an irresistible Christmas offer! For E.g. 'Buy this and you get this FREE' ! People love that magic word in all caps!

Have an Auto Reply from Santa

Your loyal customers, who have purchased from your online store, need to be thanked. After all, without customers a business would never exist in the first place! You may send them a unique “Thank You” message from Santa. It could even be in the form of an animation displaying their name picked-up from the customer database.

Targeting Customers based on Location

You may geo-target your customers according to the weather conditions. For example, customers living in places with cold weather can be targeted with an exciting winter campaign. Similarly, customers in some other part of the world which is having summer can be targeted with HOT summer offers!

Sending out Post Purchase email

Post purchase email can be sent to the clients along with the billing details. This email will also contain the link back to your web page. You may ask ‘Why?’ That is just in case they want to come back to purchase more and need the URL after all!

Use Social Media

You may also use social media to promote these holiday campaigns. Your media channels like Facebook, Twitter, Pinterest, YouTube and others can be used to get the word out to prospective customers. Remember, social media is an effective, economical and great way to advertise your business!

Fresh Email Content

When you send out emails regarding upcoming campaigns, make sure that you are not sending out the ‘stale’ wordings from the older campaigns. Change the promotional email content periodically.

Update your Website with these LIVE Offers

Last but not the least; you need to update your website with these LIVE offers. This will reach a wider audience. After all you want to ROCK this Christmas don’t you? So make sure that you are firing on all cylinders and are leaving NO stone unturned!

Results will follow. So, Merry Christmas, Happy Holidays and Keep Rocking! For more information on email marketing and mobile friendly and responsive web design, contact WebCanny.

The close relation between Graphic Design and Marketing

Graphic Design is a very creative and interesting field. It involves the use of text, vectors, shapes and images to create interesting designs. These designs can be used to package a company’s product in an attractive and professional way so as to attract more buyers. It can be used to enhance the company’s business communication and advertising, so that more people get to know about it.

Designer’s Role in Daily Life

The role of a graphic designer is self evident in all aspects our daily life. If we go around the city, we will find various bill boards and hoardings of different businesses, all across the city. Every business has got its own outdoor signage or banner. The buildings are also covered in huge perforated glass. When we visit shops in any of the malls, we notice the extensive branding work put in by the graphic designer as depicted by posters of various sizes. The marketing of various businesses is largely aided through the efforts of graphic designers.

Design of a Logo

A logo is the brand identity of a company. It needs to be designed professionally so as to represent what the company stands for. People must relate to the logo and what it stands for. Logos of brands like Nike, Sony, Apple, Coke, etc are iconic and people relate to them and take pride in buying their products. These logos are simple, yet people buy their products as they can emotionally connect with these products. This is how a graphic designer makes the job of the marketing team much easier.

Graphic Design, Sales and Marketing

Thus we can see that a graphic designer can find work in an advertising, marketing and PR company. He can take up jobs like web design, graphic design, Cartoonist and Illustrator. He can also work as an animator, movie editor etc. As a web designer, he can design the digital landscape via banners posters etc, so as to use the online channels for effective marketing. A graphic designer can also be employed as package designer in the production unit of a company, so as to attractively design the packaging for the company’s products and thus attract sales.

 A graphic designer thus creates attractive brand collaterals so as to effectively market the brand to its desired audience and thus complements the marketing team by enabling them with both online banners and offline brand collaterals so as to effectively communicate to the world about their brand.

For more information regarding Web & graphic design visit here.

Why Pinterest Marketing is important for your business

Pinterest is the most unlikely tool which people may choose to advertise their business and products. It is definitely the most underrated of all social media when it comes to advertising your products. People are usually in two minds whether to use it or not. But the fact of the matter is that Pinterest can definitely generate more business interest.

Just a web design trends in 2015 is getting better; their marketing trends must also catch up with the help of tools such as Pinterest.

Tips to get the best out of Pinterest:

Create a Pinterest Page: To start with, we need to create a Pinterest page for our business. We need to realize that pinning must be done in a captivating way and with unshakable faith that things will work out.

Have Boards on a Specific Subject – Do not club pictures of different subjects together. Segregate them and post the pins in separate boards. Stay connected with what’s going on in your specific industry and rest of the world. Post your industry specific pins as well as some general interest pictures.

Let the World know: Also share your Pinterest page across all your social media networks like Facebook, twitter, LinkedIn, GooglePlus etc. Take a screen shot of your board and post in Facebook. Do the same with Twitter.

Give out Social Proof: The world will trust you even more, if you give out social proof like the number of followers etc.

Checkout your old pins: Have a look at your old boards. Embed links and direct them to your latest post or website.

Visit Others’ boards: Visit other related businesses on Pinterest. Enter your comments and invite them to visit your board and give them a link.

Welcome your Visitors: Have the visitors post pins on your board. Give them incentives. Conduct a contest. They will thus feel encouraged to post on your board. This will result in more traffic on your site.

Know your Competitors: Visit ALL your competitors’ Pinterest pages. This will give you an idea about their followers, post engagement, the kind of postings, their promotions etc. This will definitely help us gain a wider perspective.

Post them on Website: Have your Pinterest posts displayed on your website. It will thus be visible to a wider audience. That way the post will be seen by a wider audience.

The Importance of Hash Tags: They are search friendly elements and therefore must be embedded in your comments across the social media.

Pin-it: Have Pin it buttons everywhere on your blog and website. This will facilitate the sharing of interesting information.

Thus Pinterest can give a boost to our business when utilized effectively. If your business needs an affordable, just click here and we will take care of the rest.

Tips for Building Mobile Friendly Websites

The number of smart phone users around the world will cross the 2 billion mark by 2016. People will make use of their smart phones not only for calling and texting, but also for browsing the web for news, information, and even shopping. It is imperative that businesses must make their websites mobile-friendly or they may lose out on potential customers.

Use Good Framework for Responsive Site

You can use bootstrap for the same. Here the website’s elements are arranged in the form of a grid. The grid shifts and adjusts itself according to the display device like tab or smartphone. Thus the website elements are spaced appropriately to look good on a desktops, laptops, tabs as well as smart phones.

One more advantage of bootstrap is that it is free, open source and properly documented. It also applies a unified approach to web development and you have the same user experience, whether you access the site from a mobile or desktop; and what’s more is that you don’t require a separate URL for the mobile website.

Navigation must be Easy

When the website design is optimized for mobile usage, it must be navigable by the thumb. One shouldn’t feel the need pinch it to make things readable. Even if the site is mobile friendly, sometimes we find that the navigation buttons are very small and the wrong button will get pressed. The average width of a finger is 15mm or 45 pixels and therefore, the button’s selection area must be created accordingly.

Simplicity in Design

When you are optimizing a website for mobile usage, you must make sure that it loads fast. The website must not contain high quality video or images. The images must be optimized to facilitate faster loading time and a better user experience. Replace the heavy Java Script libraries like mobile jQuery with standalone JavaScript.

Content must be Concise

The user may be accessing the site via a mobile phone and obviously the mobile screen is much smaller. He may not have the time to scroll down and keep reading your website content forever. So keep it short and sweet.

Use Icons

Instead of explaining it in a dozen words, say it by mobile icons. The user will find it easier to just tap the call or email icon, rather than mentioning the same in words in your contact page.

Limit the JavaScript

Do not use excess JavaScript as mobiles may behave differently. It doesn’t mean that one mustn’t use it, but utilize it cleverly enough so that the speed of the mobile site doesn’t get affected.

Access to Basic Information

Make the basic information available to the user. For E.g. if you are a restaurant chain, people will be looking for your nearest branch address, map, contact and home delivery number. So, place your information accordingly.

User Friendly Forms

The forms must not ask for extensive information. They must just ask for a person’s basic information like name and email; the rest can be obtained in future correspondences.

Extensive Testing

The website must be tested extensively on different devices and browsers for making sure that the user experience is good. SolidifyApp, delight.io are some useful tools.

For affordable website design services,  contact WebCanny.

How to improve Facebook likes

Social media sites such as Facebook has huge potential for brand awareness. It can help to boost SEO of a company  website. It provides opportunities to directly interact, build relationship and make connections with customers. For any business Social Media marketing has become an important part of their marketing division. In this article I have shared about how to increase Facebook likes.

1   Post good content like entertainment, fun, inspirational or educational on social media, if its good people will like and share it.

     Get more friends on your friend list, the people you have in your network, the more people will see your post and engage with it.

        Make a blog page on your own site and put social sharing buttons, It will help you to get more likes.

     Regularly share your post among your friends

     Join Facebook groups and actively participate in group posting

     Invite your friends, colleagues  and families to like your Facebook page.

    Add a like box to your website you can get the like box code on developers.facebook.com. This
     Feature  is very important as people can directly your Facebook business page.

    You can also use paid Facebook ads to increase likes for your business page. Your ads will be shown to the people whom you have targeted based upon location & Demography.

     BuildYour own community and fan base by creating a Facebook group.

      Get  he right time to post your content by doing A/B testing by posting at various time intervals.

How to use RSS & Feedburner

Why to use Feeedburner

Feedburner is a google product that is used by blogs and websites to keep tracks of people who subscribe to your blog using RSS, from which browser and country they came, and it has many tools and functionalities to help you share your blog content like email subscribe option.

What is RSS Feeds

 Before learning about Feedburner one has learn about RSS feed. It means really simple site syndication, it really simplifies the web experience it extracts news from your favourite sites and puts then together in a feed reader, so that user can access in one application. Let me explain it to you, there are many news websites on the internet, but people might not be interested in reading all the news in different categories, some might be interested in sports news, some in politics while some in entertainment news. This is where RSS comes into play, in it people can only subscribe to those categories which interests them, suppose I like technology blogs, so in this case I visit the news site and subscribe to technology news and then I start getting technology related news in my feed reader. So in this way I save a lot of time as you don’t have to visit each website regularly and only receive relevant news in our news feed related to  our interests. In RSS users can subscribe to your blog and read content via email or by using any web application like feed readers.   You know Feedburner has lots of great features that every blogger should be using in order to optimize and track their blog posts.

The presence of an orange symbol indicates that a site uses a feed reader and you can subscribe it using any feed reader like Feedly.

How to Use Feedburner for Blogs

Step1- Go to feedburner.google.com  and sign up with a gmail account

Step2- Paste your blog URL in window and click next

Step3- In next page put your title and the address URL where people can find your news feed.

Step4- Click next button and its all done you have now created a Feedburner for your blog.

Many Ecommerce website design company also have blogs which can be used with RRS and Feedburner to help you reach more people.

How to find good topics for blogging?

Are you confused about finding a good topic for your blog post? Finding a good topic for blogging is very essential; below I have enlisted techniques to find a suitable topic for blogging.

Finding Niche

Finding a niche for your blog is the first step to blogging. Identify the industry and the Domian for your blog and also the audience that you are going to target. For instance it could be a blog related to WebDesign, Finance, Travelling etc. Try your level best to focus on one industry like if I choose Travelling then I will write blogs only relevant to travelling and touring and not about finance and marketing.

Keyword Research

Identify your main keywords that are relevant to your blog. For this I use keyword research tool by Google and select suitable keywords having high search volumes. Keyword Research is very important because it is useless to focus on keywords which users are not searching at all. So try to select long tailed keywords with high search volumes and less competition.

Choosing Topics

Choose topics that will entice your targeted audience. Don’t choose generic topics, target specific topics, ideas and target long meaningful keywords rather than short and generic ones. Don’t just choose topics related only to your niche blog, also choose topics that have some co-relation with your niche eg- your niche could be web design but you can also write about SEO, Digital marketing as they are related terms indirectly.

Use Suggestion Tools

 There are many keyword suggestion tool to give you new ideas like Hubspot Tool. It extracts various relevant blogging topics directly from various search engines and presents us with some really useful topics.

Another excellent tools is Buzz Sumo, this one is my favorites tool, as it has a of customization options and gives a lot of information and insights about backlink associated with the post, social media presence in the form of like and shares, and tweets. It gives a list of trending topics of the past and present based upon your searched keyword. For example I typed the keyword “real estate advice” in the Buzz Sumo tool and threw the following list of ideas as seen below. The below ideas can be used to find a good blogging topic to write on.

Google Trends

This is a free tool from Google which give ideas about latest trending topics and phrases  in the fields such as Technology, Sports, Entertainment, Web development, Health Business etc.  It gives you details about search query terms for which these topics are trending, and based upon these keywords one can decide a suitable and viral Blog topic. The best part about this tool is its visualized data based upon region and time shown in form of maps and graphs.

Quora Questions

Quora is the most popular question/ answer site, where all its questions as well as answers are created by readers themselves. Sometimes questions are very engaging, humorous and controversial which are worth reading. It has thousands of questions on hundreds of topics, most of them with well written answers. Based on these questions one can get a fair bit of idea about starting a new Blog topic.