Creative way to Kick-Start your Holiday Marketing Campaign

Christmas holidays are here again! There is obviously no better time to engage with your customers, than right now! There are plenty of things you can do towards attaining maximum fan engagement and ‘Rock the holidays together’! So here we go.

Contests in Social media

You can have great promotions via Facebook and email; it could be as simple as completing a sentence!

For E.g. 1) “I love this particular holiday season because ……………………………….” - Complete this sentence and win a prize .

E.g. 2) It could even be a Santa Claus photo contest where fans can send their Santa’s costume photos in a befitting background. The best photo wins!

Wish Lists

Some websites have the option for users to create their own wish lists. The wish list along with trending items can be emailed to customers. These products can even be clubbed with an irresistible Christmas offer! For E.g. 'Buy this and you get this FREE' ! People love that magic word in all caps!

Have an Auto Reply from Santa

Your loyal customers, who have purchased from your online store, need to be thanked. After all, without customers a business would never exist in the first place! You may send them a unique “Thank You” message from Santa. It could even be in the form of an animation displaying their name picked-up from the customer database.

Targeting Customers based on Location

You may geo-target your customers according to the weather conditions. For example, customers living in places with cold weather can be targeted with an exciting winter campaign. Similarly, customers in some other part of the world which is having summer can be targeted with HOT summer offers!

Sending out Post Purchase email

Post purchase email can be sent to the clients along with the billing details. This email will also contain the link back to your web page. You may ask ‘Why?’ That is just in case they want to come back to purchase more and need the URL after all!

Use Social Media

You may also use social media to promote these holiday campaigns. Your media channels like Facebook, Twitter, Pinterest, YouTube and others can be used to get the word out to prospective customers. Remember, social media is an effective, economical and great way to advertise your business!

Fresh Email Content

When you send out emails regarding upcoming campaigns, make sure that you are not sending out the ‘stale’ wordings from the older campaigns. Change the promotional email content periodically.

Update your Website with these LIVE Offers

Last but not the least; you need to update your website with these LIVE offers. This will reach a wider audience. After all you want to ROCK this Christmas don’t you? So make sure that you are firing on all cylinders and are leaving NO stone unturned!

Results will follow. So, Merry Christmas, Happy Holidays and Keep Rocking! For more information on email marketing and mobile friendly and responsive web design, contact WebCanny.