Why does your Business need a New Logo

Have you approached your boss with your logo re-design and been turned down? It happens, at least on your first attempt when companies are wary about the costs involved. It is not just about the design cost, but about the re-branding of all associated print, digital, video, web design and other collaterals multiplied by the number branches it may be having in different cities.

So is a new logo worth it? Yes, indeed! It will be definitely worth it because of the below advantages.

Brand Association

A good logo immediately gets registered by the brain; and gets associated with a particular brand. On the contrary, a poor quality logo fails to catch attention and never registers itself in the viewer’s mind. As a result, more amount of money needs to be spent on brand awareness of that old and un-professional logo.

Stand out from Competition

If you skim through the yellow pages, you will find a lot of companies with logos. However, only a few stand out from the rest. This is also one of the great advantages of having a professional logo – you stand above the crowd.

Perceived as High value

It is a well known fact that people actually buy a book by looking at the cover. It is part of human nature. If you have an irresistible logo you can charge slightly more for your product. That’s because people associate it with quality of your products. Similarly, a great logo stands for great products!

Confident Looks

People are always attracted to confident people. This holds true in politics as well. We choose the leader who is confident about what he says and thus makes us believe that he will deliver. The same theory holds good in professional life. We are more inclined to work for a boss who looks confident and talks positivity about the company and its future, even if it’s a start-up business. Therefore, a logo which radiates confidence is more likely to attract customers.

Pride & Association with Brand

The best promotion is always done by word of mouth. Customers who love your brand will definitely talk about it. They will eventually identify themselves with your brand and show people that they have purchased your product.

Trust & Customer Retention

A good logo builds trust and professionalism. Your customers will stay with the brand because your logo tells them that you are professional in whatever you do.

So, if you feel that your company needs to have a new logo and your request has been turned down by the management on your very first attempt, don’t despair! Armed with the above valid points, you have a valid case on your hands. Go for it!

For more information on logos and web design service all you have to do is click here, and we will get back to you.

Why Pinterest Marketing is important for your business

Pinterest is the most unlikely tool which people may choose to advertise their business and products. It is definitely the most underrated of all social media when it comes to advertising your products. People are usually in two minds whether to use it or not. But the fact of the matter is that Pinterest can definitely generate more business interest.

Just a web design trends in 2015 is getting better; their marketing trends must also catch up with the help of tools such as Pinterest.

Tips to get the best out of Pinterest:

Create a Pinterest Page: To start with, we need to create a Pinterest page for our business. We need to realize that pinning must be done in a captivating way and with unshakable faith that things will work out.

Have Boards on a Specific Subject – Do not club pictures of different subjects together. Segregate them and post the pins in separate boards. Stay connected with what’s going on in your specific industry and rest of the world. Post your industry specific pins as well as some general interest pictures.

Let the World know: Also share your Pinterest page across all your social media networks like Facebook, twitter, LinkedIn, GooglePlus etc. Take a screen shot of your board and post in Facebook. Do the same with Twitter.

Give out Social Proof: The world will trust you even more, if you give out social proof like the number of followers etc.

Checkout your old pins: Have a look at your old boards. Embed links and direct them to your latest post or website.

Visit Others’ boards: Visit other related businesses on Pinterest. Enter your comments and invite them to visit your board and give them a link.

Welcome your Visitors: Have the visitors post pins on your board. Give them incentives. Conduct a contest. They will thus feel encouraged to post on your board. This will result in more traffic on your site.

Know your Competitors: Visit ALL your competitors’ Pinterest pages. This will give you an idea about their followers, post engagement, the kind of postings, their promotions etc. This will definitely help us gain a wider perspective.

Post them on Website: Have your Pinterest posts displayed on your website. It will thus be visible to a wider audience. That way the post will be seen by a wider audience.

The Importance of Hash Tags: They are search friendly elements and therefore must be embedded in your comments across the social media.

Pin-it: Have Pin it buttons everywhere on your blog and website. This will facilitate the sharing of interesting information.

Thus Pinterest can give a boost to our business when utilized effectively. If your business needs an affordable, just click here and we will take care of the rest.