Why does your Business need a New Logo

Have you approached your boss with your logo re-design and been turned down? It happens, at least on your first attempt when companies are wary about the costs involved. It is not just about the design cost, but about the re-branding of all associated print, digital, video, web design and other collaterals multiplied by the number branches it may be having in different cities.

So is a new logo worth it? Yes, indeed! It will be definitely worth it because of the below advantages.

Brand Association

A good logo immediately gets registered by the brain; and gets associated with a particular brand. On the contrary, a poor quality logo fails to catch attention and never registers itself in the viewer’s mind. As a result, more amount of money needs to be spent on brand awareness of that old and un-professional logo.

Stand out from Competition

If you skim through the yellow pages, you will find a lot of companies with logos. However, only a few stand out from the rest. This is also one of the great advantages of having a professional logo – you stand above the crowd.

Perceived as High value

It is a well known fact that people actually buy a book by looking at the cover. It is part of human nature. If you have an irresistible logo you can charge slightly more for your product. That’s because people associate it with quality of your products. Similarly, a great logo stands for great products!

Confident Looks

People are always attracted to confident people. This holds true in politics as well. We choose the leader who is confident about what he says and thus makes us believe that he will deliver. The same theory holds good in professional life. We are more inclined to work for a boss who looks confident and talks positivity about the company and its future, even if it’s a start-up business. Therefore, a logo which radiates confidence is more likely to attract customers.

Pride & Association with Brand

The best promotion is always done by word of mouth. Customers who love your brand will definitely talk about it. They will eventually identify themselves with your brand and show people that they have purchased your product.

Trust & Customer Retention

A good logo builds trust and professionalism. Your customers will stay with the brand because your logo tells them that you are professional in whatever you do.

So, if you feel that your company needs to have a new logo and your request has been turned down by the management on your very first attempt, don’t despair! Armed with the above valid points, you have a valid case on your hands. Go for it!

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