Wednesday, 21 January 2015

WebCanny : Benefits of Responsive Website Design


As we are all aware, the amount of people using their mobile devices and tablets to browse the internet is increasing daily. From checking their emails, browsing social media to shopping, Smartphone and Tablet have taken over laptops or desktops. Statistics reveal that 60% of the internet usage is mostly Mobile.

Responsive design websites will be optimised for different types of devices, screens and resolutions. On any device, the website navigation is simple and easy.

Google Recommends Responsive Websites
A responsive website allows search engines such as Google to crawl and index content on one URL. Instead of optimizing the desktop and mobile website for SEO, and driving traffic for both, SEO can be performed effectively on one URL for responsive sites.

User Experience
Responsive web design is more about creating the best possible experience for users irrespective of the device being used to access internet. The website will have a lower bounce rate.
Content plays a vital role for a successful SEO strategy. Sharing information/content on website through social media is very easy if it is a responsive design. This in turn increases traffic and online visibility.

Increases Sales
Responsive website makes it easier for users to navigate across the website. Due to the improved experience, the conversion rate will be good and thus the sales.

It is definitely beneficial to have a responsive website as this increases the online visibility, saves time and money and most importantly increases sales.

Wednesday, 7 January 2015

Ecommerce and its Advantages for Business Growth

Ecommerce leads the 50% of the total retails in the country. E-commerce website is the most cost effective way of marketing your services and goods online and managing your business.
The advantages of ecommerce system are listed below
• Searching/Selling/Buying 24x7
• Easy and faster searching/selling/buying of products
• Affordable operational costs and best services
• Operations beyond geographic limitations
• Can choose any products without wandering around physically
• No need of stock, sales man, physical company set-ups
• Easy to establish and manage ecommerce business.
• Enable Deals, Bargains, Coupons, and Group Buying
• Productivity gain
• Enabling discounts and offers