Choosing the right domain name often may seem an easy task, but it should be chosen very carefully after a watchful thought. Below are few points to be considered before domian purchase.
1) Choose a short domain name which is easy to remember by the audience.
2) Don’t use numbers and hyphens in your domain name, it is a bad practice. Hyphens and numbers related domains are not easy to remember and it sounds bizarre.
3) Choose a unique, brandable domain name which is easy to read, spell and remember by people.
4) If your company, shop or organization is local and serves only in a particular location, then you can choose to include your city or town name in your domain name example of it would look something like this www.webtrainingauckland.com
5) Always try to go for a .Com domain name as it covers all countries and is widely used since the inception of the internet. But if you are providing services in only in in one country, then it is best to choose country related domains like.com.au, .co.nz, co.uk etc . These countries related domains are a good choice as it ranks well in the targeted local country.
6) Alternatively, you can also make use of online free web tools like namemesh.com . This tool is very helpful in suggesting some good domain name.
7) You can also include a service based keyword in your domain name. For this you have to identify your main service and use it in your domain name. Example a Java training company can include the keyword Java or training or both Java training in its domain name or any other meaningful and related variation pertaining to these keywords.
8) Be careful when buying a domain for your company, and research whether that name is copyrighted or not. Sometimes brands, names are copyright and unknowingly it can get you in trouble, one can use tool like www.copyright.gov for checking copyrighted names.