How to Globalise a Website and Business?

Website globalisation is trying to reach company’s global efficiency by making the website in multilingual. This is also known as website translation. In today’s world website globalisation is a requirement. This will help your products to reach to most of the countries across the world and this helps in business expansion.
Market Analysis – First a thorough study about the market or the target customer is required, as per the geographic, culture, economy and attitude of the visitors for targeting the exact market :
Keyword Research – Research Structure of the website- Use the best structure for easy and stress free navigation and access of the website.
Effective Content- Use the relevant content for the website by analysing visitor’s behavior.
Translate the content as per the requirement- Use tools for translating the text content as per the visitor’s requirement. This will increase the traffic and usability of the particular website.
Optimise the content – We can optimise the content and images by applying the key words in the way of search engine guidelines

One of the main benefits of having an eCommerce Website is the fact that your products and services are available worldwide.
However to make sure that you can turn this multinational traffic into conversions you will need to accommodate them. i.e, your website should operate on a operating on a multi-channel level. This means your website has to be localized. What we mean by localizing is, translating the content on the website to local language. It’s just not about the language, it is about the target audience, the culture and the market comparision.
Last but definitely not the least, to go about Global Expansion, you require a good Customer service and a team that speaks native language.

Is your Website “Mobile Friendly”?

As per Google’s new algorithm change on 21st April 2015, nicknamed Mobilegeddon, if your website is not mobile friendly, your search results will be severely affected. Google will rank you higher if your website is mobile friendly, or responsive. A recent study from Google shows over 50% of searches are now done from mobile devices, and visitors expect to see a mobile friendly site.
A Responsive Website re-sizes your desktop website for mobiles of any screen resolution. Google recommends Responsive Design as best practice for mobile-optimised websites.

Advantages of Responsive Design:

1.It will work on any device – Laptop, Smartphone, Tablet or Desktop
2.Easy Maintenance
3.Higher Conversion
4.Cost-effective
5.Enhanced User Experience
6.SEO Friendly

WebCanny : Main factors to be checked before launching a website

WebCanny maintains professionalism in each and every step of web design process. Our specialists here will test the website design, functionalities and the outlined points mentioned below will be considered:

1. Web Analytics to Track Visitors
2. Testing Contact Forms
3. Removing Spell Check
4. Removing Broken Links
5. Meta Tags
6. Set up a 404 Page
7. Avoiding Code Error
8. Setting up 301 Redirect
9. Page Titles
10. URL Structure
11. Site Map
12. Social Media Icons
13. Robots.txt
14. Fav Icon
15. Copyright
16. Privacy Policy