New Year’s Eve Promotions and Contests

New Year celebrations are just round the corner. Every business, especially restaurants are gearing up for the big day! While all of these “offline celebrations” can be fun, we see no reason why they can’t be extended to envelope the “online world” as well!

Facebook Contest

The best place to start an online activity is social media. You can conduct a contest on Facebook for a week. The visitors could be asked 7 easy questions. They can be made to visit your website for clues. This could even increase your website traffic engagement apart from creating a buzz around social media. Each of these 7 questions could be asked on seven separate days so that visitors come back to your site for 7 continuous days and even invite their friends when they visit your page. Each day, you can declare a winner so as to keep the momentum going!

Have an Online Sale

If you are dealing with online shopping product, you may even give away promotional codes for people who enter your sweepstakes contest. It could be about anything like, “Write a New Year Resolution” contest. In the process you can collect the email and name of the persons who register and thus expand your mailing list of customers.

Offer a BIG Discount Sale for 24 Hours Only!

This will generate a buzz as people will rush to get the best deal before it expires. If can be anything like a 50% OFF on your branded clothing, or Buy 1 Take 1 FREE. It can be anything which will make people stop in their tracks, look at your offer, pull up their socks and rush for it!

Instagram and Facebook Giveaway

The Instagram contest could be as simple as a ‘follow and repost this graphic to win’! Additionally, the visitor must also like your Facebook fan page to be eligible to enter the contest. The graphic could be any of your products, with contest instructions written on it. That way, if it gets re-posted, people will automatically get to know about the contest and its rules. They can in-turn, take part by following you and re-posting the contest graphic right away.

Twitter Follow and Re-tweet Contest

You may create a special hashtag for the Twitter contest. You may have a question on the lines of, “What do you like most about our products?” The winner would be entitled to a 50$Gift Voucher.

MP4 Video Contest

All you have to do is to film yourself celebrating the new-year in an mp4 video and share it via Facebook, Twitter and Instagram. This will definitely increase your engagement level.

Thus many promotions can be run on social media to make the best of the holiday season. For more information on product promotion, advertising, web design and development in New Zealand, contact WebCanny.

Creative way to Kick-Start your Holiday Marketing Campaign

Christmas holidays are here again! There is obviously no better time to engage with your customers, than right now! There are plenty of things you can do towards attaining maximum fan engagement and ‘Rock the holidays together’! So here we go.

Contests in Social media

You can have great promotions via Facebook and email; it could be as simple as completing a sentence!

For E.g. 1) “I love this particular holiday season because ……………………………….” - Complete this sentence and win a prize .

E.g. 2) It could even be a Santa Claus photo contest where fans can send their Santa’s costume photos in a befitting background. The best photo wins!

Wish Lists

Some websites have the option for users to create their own wish lists. The wish list along with trending items can be emailed to customers. These products can even be clubbed with an irresistible Christmas offer! For E.g. 'Buy this and you get this FREE' ! People love that magic word in all caps!

Have an Auto Reply from Santa

Your loyal customers, who have purchased from your online store, need to be thanked. After all, without customers a business would never exist in the first place! You may send them a unique “Thank You” message from Santa. It could even be in the form of an animation displaying their name picked-up from the customer database.

Targeting Customers based on Location

You may geo-target your customers according to the weather conditions. For example, customers living in places with cold weather can be targeted with an exciting winter campaign. Similarly, customers in some other part of the world which is having summer can be targeted with HOT summer offers!

Sending out Post Purchase email

Post purchase email can be sent to the clients along with the billing details. This email will also contain the link back to your web page. You may ask ‘Why?’ That is just in case they want to come back to purchase more and need the URL after all!

Use Social Media

You may also use social media to promote these holiday campaigns. Your media channels like Facebook, Twitter, Pinterest, YouTube and others can be used to get the word out to prospective customers. Remember, social media is an effective, economical and great way to advertise your business!

Fresh Email Content

When you send out emails regarding upcoming campaigns, make sure that you are not sending out the ‘stale’ wordings from the older campaigns. Change the promotional email content periodically.

Update your Website with these LIVE Offers

Last but not the least; you need to update your website with these LIVE offers. This will reach a wider audience. After all you want to ROCK this Christmas don’t you? So make sure that you are firing on all cylinders and are leaving NO stone unturned!

Results will follow. So, Merry Christmas, Happy Holidays and Keep Rocking! For more information on email marketing and mobile friendly and responsive web design, contact WebCanny.

The close relation between Graphic Design and Marketing

Graphic Design is a very creative and interesting field. It involves the use of text, vectors, shapes and images to create interesting designs. These designs can be used to package a company’s product in an attractive and professional way so as to attract more buyers. It can be used to enhance the company’s business communication and advertising, so that more people get to know about it.

Designer’s Role in Daily Life

The role of a graphic designer is self evident in all aspects our daily life. If we go around the city, we will find various bill boards and hoardings of different businesses, all across the city. Every business has got its own outdoor signage or banner. The buildings are also covered in huge perforated glass. When we visit shops in any of the malls, we notice the extensive branding work put in by the graphic designer as depicted by posters of various sizes. The marketing of various businesses is largely aided through the efforts of graphic designers.

Design of a Logo

A logo is the brand identity of a company. It needs to be designed professionally so as to represent what the company stands for. People must relate to the logo and what it stands for. Logos of brands like Nike, Sony, Apple, Coke, etc are iconic and people relate to them and take pride in buying their products. These logos are simple, yet people buy their products as they can emotionally connect with these products. This is how a graphic designer makes the job of the marketing team much easier.

Graphic Design, Sales and Marketing

Thus we can see that a graphic designer can find work in an advertising, marketing and PR company. He can take up jobs like web design, graphic design, Cartoonist and Illustrator. He can also work as an animator, movie editor etc. As a web designer, he can design the digital landscape via banners posters etc, so as to use the online channels for effective marketing. A graphic designer can also be employed as package designer in the production unit of a company, so as to attractively design the packaging for the company’s products and thus attract sales.

 A graphic designer thus creates attractive brand collaterals so as to effectively market the brand to its desired audience and thus complements the marketing team by enabling them with both online banners and offline brand collaterals so as to effectively communicate to the world about their brand.

For more information regarding Web & graphic design visit here.

How Long should it take to Create a Good Logo

A logo identifies your brand. It must be the best possible one, so as to take your business to new levels. One must get a good graphic or web designer on the job. The time it takes to create your logo is well worth it. However it must be done within a month at the most.

A Few Minutes for a Logo

This is a logo which is designed very fast and under a few minutes. It could probably be sketched on a notepad, by the brand owner himself. It could probably be colored quickly using a few sketch pens and sent off to the designer for digitization. It probably lacks the refinement that comes after careful application of thoughts.

Logo Design in a Day

A logo can be designed again on an urgent basis, probably in a few hours. However, the logo design process must include careful consideration of the media which will be used. Logo must be designed keeping in mind –the websites, outdoor signage, t-shirt print, embroidered logo, indoor poster, business card etc. If a logo is not designed considering all options, it may again need to be altered and thus the company may require rebranding across all business collaterals which can be more expensive and time consuming; taking the time to design a logo is well worth the research and time.

Logos which take a Few Days

When you design a logo, you usually come up with many initial sketches. Some of those impulsive ideas may wear out after a few days, as you narrow in towards the right design. Different fonts are tried out and the best one is selected. Color combinations also need to be checked and the right one needs to be chosen.

Design Process lasting a few Weeks

Taking a few weeks for designing will help you come up with the best logo for your company. Following this idea has the following advantages.

The logo artist will have ample time to research on the design brief and come up with preliminary sketches or concept. The design is refined and colors are added to it. The font is also decided for the particular logo. Finally the logo samples are made ready for approval; suggestions are taken. Once the concerned person in authority gives the go-ahead, the design is finalized. The above process should not take more than a month.

A logo must align itself with the company values. The intended audience also should identify itself with the logo. The logo must thus create the right impression about the company. We can thus conclude that the best designs are those which are thoughtfully designed in a month.  For more information on web designing services contact Webcanny.