Differences between Web Copy and Web Content

A lot has been spoken about website content and its significance. Everybody knows that web content plays an important role in search engine optimization. So what is the difference between web-content and web-copy? Are they one and the same?

Website content plays an important role in keeping the visitors engaged on the site or making sure that they don’t bounce off it and go away.

However, if you run a search in Google to tune of “I need writer for my website”, you will obviously get a list consisting of writer categories like web writer / copy-writer and website content writers. So before you get confused regarding whom to hire let’s explain a little bit about the content you will need for your website.

Web Copy

I’m sure most of the companies have a website for a reason and that is to be visible to a larger audience. They also intend to educate viewers about their products and services. In order to achieve it, their website must convey the relevant information in a professional way.

A web copy is the skeletal structure of the website. It helps the visitor learn more about the company and its products in a systematic way. The aim is to speak more about the company on the web. So, that is the role of a web copy writer or copy writer.

Web Content

While a web copy is written with one aim in mind, and that is to ‘sell’; a website can also have a blog which will contain a wealth of useful information. This is classified as ‘web content’. A website needs to have fresh content updated on it, everyday. That will give it a higher rank in Google search. A website can also market itself by establishing itself as a source of knowledge in its respective field. A content writer is hired to write web content, which is interesting and informative. When you write great content, obviously it will be shared across of the social media; it has the potential to go viral. A web content writer can also post articles on other high ranking article submission websites, with back-links to your site. This again helps in Search Engine Optimization (SEO) of the website.

Thus we understand that a while a Web Copy writer aims to sell the business products and services, while a Web Content writer helps get customers in the right place. One may thus hire the right person for the job according to requirement. For more information on affordable website design and content marketing, contact WebCanny. 

New Year’s Eve Promotions and Contests

New Year celebrations are just round the corner. Every business, especially restaurants are gearing up for the big day! While all of these “offline celebrations” can be fun, we see no reason why they can’t be extended to envelope the “online world” as well!

Facebook Contest

The best place to start an online activity is social media. You can conduct a contest on Facebook for a week. The visitors could be asked 7 easy questions. They can be made to visit your website for clues. This could even increase your website traffic engagement apart from creating a buzz around social media. Each of these 7 questions could be asked on seven separate days so that visitors come back to your site for 7 continuous days and even invite their friends when they visit your page. Each day, you can declare a winner so as to keep the momentum going!

Have an Online Sale

If you are dealing with online shopping product, you may even give away promotional codes for people who enter your sweepstakes contest. It could be about anything like, “Write a New Year Resolution” contest. In the process you can collect the email and name of the persons who register and thus expand your mailing list of customers.

Offer a BIG Discount Sale for 24 Hours Only!

This will generate a buzz as people will rush to get the best deal before it expires. If can be anything like a 50% OFF on your branded clothing, or Buy 1 Take 1 FREE. It can be anything which will make people stop in their tracks, look at your offer, pull up their socks and rush for it!

Instagram and Facebook Giveaway

The Instagram contest could be as simple as a ‘follow and repost this graphic to win’! Additionally, the visitor must also like your Facebook fan page to be eligible to enter the contest. The graphic could be any of your products, with contest instructions written on it. That way, if it gets re-posted, people will automatically get to know about the contest and its rules. They can in-turn, take part by following you and re-posting the contest graphic right away.

Twitter Follow and Re-tweet Contest

You may create a special hashtag for the Twitter contest. You may have a question on the lines of, “What do you like most about our products?” The winner would be entitled to a 50$Gift Voucher.

MP4 Video Contest

All you have to do is to film yourself celebrating the new-year in an mp4 video and share it via Facebook, Twitter and Instagram. This will definitely increase your engagement level.

Thus many promotions can be run on social media to make the best of the holiday season. For more information on product promotion, advertising, web design and development in New Zealand, contact WebCanny.

Creative way to Kick-Start your Holiday Marketing Campaign

Christmas holidays are here again! There is obviously no better time to engage with your customers, than right now! There are plenty of things you can do towards attaining maximum fan engagement and ‘Rock the holidays together’! So here we go.

Contests in Social media

You can have great promotions via Facebook and email; it could be as simple as completing a sentence!

For E.g. 1) “I love this particular holiday season because ……………………………….” - Complete this sentence and win a prize .

E.g. 2) It could even be a Santa Claus photo contest where fans can send their Santa’s costume photos in a befitting background. The best photo wins!

Wish Lists

Some websites have the option for users to create their own wish lists. The wish list along with trending items can be emailed to customers. These products can even be clubbed with an irresistible Christmas offer! For E.g. 'Buy this and you get this FREE' ! People love that magic word in all caps!

Have an Auto Reply from Santa

Your loyal customers, who have purchased from your online store, need to be thanked. After all, without customers a business would never exist in the first place! You may send them a unique “Thank You” message from Santa. It could even be in the form of an animation displaying their name picked-up from the customer database.

Targeting Customers based on Location

You may geo-target your customers according to the weather conditions. For example, customers living in places with cold weather can be targeted with an exciting winter campaign. Similarly, customers in some other part of the world which is having summer can be targeted with HOT summer offers!

Sending out Post Purchase email

Post purchase email can be sent to the clients along with the billing details. This email will also contain the link back to your web page. You may ask ‘Why?’ That is just in case they want to come back to purchase more and need the URL after all!

Use Social Media

You may also use social media to promote these holiday campaigns. Your media channels like Facebook, Twitter, Pinterest, YouTube and others can be used to get the word out to prospective customers. Remember, social media is an effective, economical and great way to advertise your business!

Fresh Email Content

When you send out emails regarding upcoming campaigns, make sure that you are not sending out the ‘stale’ wordings from the older campaigns. Change the promotional email content periodically.

Update your Website with these LIVE Offers

Last but not the least; you need to update your website with these LIVE offers. This will reach a wider audience. After all you want to ROCK this Christmas don’t you? So make sure that you are firing on all cylinders and are leaving NO stone unturned!

Results will follow. So, Merry Christmas, Happy Holidays and Keep Rocking! For more information on email marketing and mobile friendly and responsive web design, contact WebCanny.