The close relation between Graphic Design and Marketing

Graphic Design is a very creative and interesting field. It involves the use of text, vectors, shapes and images to create interesting designs. These designs can be used to package a company’s product in an attractive and professional way so as to attract more buyers. It can be used to enhance the company’s business communication and advertising, so that more people get to know about it.

Designer’s Role in Daily Life

The role of a graphic designer is self evident in all aspects our daily life. If we go around the city, we will find various bill boards and hoardings of different businesses, all across the city. Every business has got its own outdoor signage or banner. The buildings are also covered in huge perforated glass. When we visit shops in any of the malls, we notice the extensive branding work put in by the graphic designer as depicted by posters of various sizes. The marketing of various businesses is largely aided through the efforts of graphic designers.

Design of a Logo

A logo is the brand identity of a company. It needs to be designed professionally so as to represent what the company stands for. People must relate to the logo and what it stands for. Logos of brands like Nike, Sony, Apple, Coke, etc are iconic and people relate to them and take pride in buying their products. These logos are simple, yet people buy their products as they can emotionally connect with these products. This is how a graphic designer makes the job of the marketing team much easier.

Graphic Design, Sales and Marketing

Thus we can see that a graphic designer can find work in an advertising, marketing and PR company. He can take up jobs like web design, graphic design, Cartoonist and Illustrator. He can also work as an animator, movie editor etc. As a web designer, he can design the digital landscape via banners posters etc, so as to use the online channels for effective marketing. A graphic designer can also be employed as package designer in the production unit of a company, so as to attractively design the packaging for the company’s products and thus attract sales.

 A graphic designer thus creates attractive brand collaterals so as to effectively market the brand to its desired audience and thus complements the marketing team by enabling them with both online banners and offline brand collaterals so as to effectively communicate to the world about their brand.

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How Long should it take to Create a Good Logo

A logo identifies your brand. It must be the best possible one, so as to take your business to new levels. One must get a good graphic or web designer on the job. The time it takes to create your logo is well worth it. However it must be done within a month at the most.

A Few Minutes for a Logo

This is a logo which is designed very fast and under a few minutes. It could probably be sketched on a notepad, by the brand owner himself. It could probably be colored quickly using a few sketch pens and sent off to the designer for digitization. It probably lacks the refinement that comes after careful application of thoughts.

Logo Design in a Day

A logo can be designed again on an urgent basis, probably in a few hours. However, the logo design process must include careful consideration of the media which will be used. Logo must be designed keeping in mind –the websites, outdoor signage, t-shirt print, embroidered logo, indoor poster, business card etc. If a logo is not designed considering all options, it may again need to be altered and thus the company may require rebranding across all business collaterals which can be more expensive and time consuming; taking the time to design a logo is well worth the research and time.

Logos which take a Few Days

When you design a logo, you usually come up with many initial sketches. Some of those impulsive ideas may wear out after a few days, as you narrow in towards the right design. Different fonts are tried out and the best one is selected. Color combinations also need to be checked and the right one needs to be chosen.

Design Process lasting a few Weeks

Taking a few weeks for designing will help you come up with the best logo for your company. Following this idea has the following advantages.

The logo artist will have ample time to research on the design brief and come up with preliminary sketches or concept. The design is refined and colors are added to it. The font is also decided for the particular logo. Finally the logo samples are made ready for approval; suggestions are taken. Once the concerned person in authority gives the go-ahead, the design is finalized. The above process should not take more than a month.

A logo must align itself with the company values. The intended audience also should identify itself with the logo. The logo must thus create the right impression about the company. We can thus conclude that the best designs are those which are thoughtfully designed in a month.  For more information on web designing services contact Webcanny.

Why does your Business need a New Logo

Have you approached your boss with your logo re-design and been turned down? It happens, at least on your first attempt when companies are wary about the costs involved. It is not just about the design cost, but about the re-branding of all associated print, digital, video, web design and other collaterals multiplied by the number branches it may be having in different cities.

So is a new logo worth it? Yes, indeed! It will be definitely worth it because of the below advantages.

Brand Association

A good logo immediately gets registered by the brain; and gets associated with a particular brand. On the contrary, a poor quality logo fails to catch attention and never registers itself in the viewer’s mind. As a result, more amount of money needs to be spent on brand awareness of that old and un-professional logo.

Stand out from Competition

If you skim through the yellow pages, you will find a lot of companies with logos. However, only a few stand out from the rest. This is also one of the great advantages of having a professional logo – you stand above the crowd.

Perceived as High value

It is a well known fact that people actually buy a book by looking at the cover. It is part of human nature. If you have an irresistible logo you can charge slightly more for your product. That’s because people associate it with quality of your products. Similarly, a great logo stands for great products!

Confident Looks

People are always attracted to confident people. This holds true in politics as well. We choose the leader who is confident about what he says and thus makes us believe that he will deliver. The same theory holds good in professional life. We are more inclined to work for a boss who looks confident and talks positivity about the company and its future, even if it’s a start-up business. Therefore, a logo which radiates confidence is more likely to attract customers.

Pride & Association with Brand

The best promotion is always done by word of mouth. Customers who love your brand will definitely talk about it. They will eventually identify themselves with your brand and show people that they have purchased your product.

Trust & Customer Retention

A good logo builds trust and professionalism. Your customers will stay with the brand because your logo tells them that you are professional in whatever you do.

So, if you feel that your company needs to have a new logo and your request has been turned down by the management on your very first attempt, don’t despair! Armed with the above valid points, you have a valid case on your hands. Go for it!

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